Brand image refresh set sail, GLORY to create a new positioning

From:GLORY

Time:2024-11-01

The year of 2024 is a milestone year for GLORY, which takes a new step and opens a new chapter in the development of the company. In the face of a rapidly changing market, Lighttalk has always been market-oriented and innovation-driven, and is committed to becoming a global professional ICT infrastructure product and service provider.


New start, GLORY logo upgrade



The corporate logo is a business card for the public, and is a concrete expression of the core value of the enterprise. The new image logo of GLORY uses the letter G and the concept of base station transmission signal, which means that GLORY keeps in mind the brand mission, continues to deepen the field of information and communication technology , and strives to promote the sustainable development of new quality productivity of digital economy, and inject strong impetus into the era of digital economy.



The upper part of the LOGO icon is like a ray of light, and the overall vision is like a step walking upward, conveying the vision of GLORY climbing and surpassing itself on the road of pursuing brightness, and also symbolizing the full power of GLORY in the direction of development, action and forward.


LOGO icon with a touch of bright red as the core color, which is not only a visual shock upgrade, but also a profound interpretation of the brand spirit and mission. Red, since ancient times, has been a symbol of passion, courage and innovation. Like the day of the rise, it illumines the road ahead, highlighting the fearless heart of GLORY to be the first and go forward, and also contains the endless exploration and pursuit of GLORY in the field of ICT.


New image, new positioning, GLORY constantly self-innovation, the pursuit of excellence. The new logo is not only the renewal of visual symbols, but also the concentrated embodiment of the strategic planning and corporate culture transformation of GLORY. It carries the values of "integrity, innovation, integrity and inclusive benefits", and also expresses the strategic goal and vision of GLORY to become a "global professional ICT infrastructure product and service provider". We are well aware that in today's ever-changing science and technology, only by continuous innovation can we develop in a higher and further direction.


Inherit the past and set sail for a new journey


GLORY in Guangzhou Guangyu Communication Equipment Co., Ltd. based on the development, growth, transformation, GLORY communication was established in 2011, in order to better adapt to the market demand and technological development trend, GLORY in the succession of strategic upgrading.


All along, under the business philosophy of "people-oriented, scientific and technological innovation, the pursuit of excellence, and the service of society", GLORY has actively engaged in the development and innovation of government and enterprises driven by intelligent technology, integrated scientific and technological innovation resources, improved the efficiency of innovation system, and helped the sustainable development of new quality productivity in the digital economy era around the digital transformation and industrial upgrading of the industry.



Polishing the brand and drawing the blueprint is the first step of the new journey for GLORY. In the future, GLORY will focus on the 14th Five-Year Plan and the 2035 vision target outline, seize historic development opportunities, "fight" with the spirit of all-out efforts to create a new world, and contribute to the high-quality development of China's economy.